Community Connections: Advocating for Libraries Through Innovative Engagement Presented at CUA 2018

DLIS student Gabriella Trinchetta was presented with the Best Poster Presentation Award for her “Community Connections: Advocating for Libraries Through Innovative Engagement” poster at the 11th Annual Symposium sponsored by Library & Information Science/CUA

Poster Abstract:

We live in an age of information overload. We can find answers to our questions within seconds, and we can download books straight to our devices. Why then, do we need libraries? Information professionals face the task of rebranding their institutions to create a space that the public wants and needs to experience. Consequently, they strive to cultivate connections with their communities by providing innovative library programs and events. This poster will provide insight on transforming a library’s image from a public service institution to a community hotspot by utilizing Berger’s STEPPS framework: Social Currency, Triggers, Emotion, Public, Practical Values, and Stories (Bergen, 2013). Symposium attendees will learn to revamp their library’s image in the community; appeal to the public through innovative programs and campaigns; and cultivate relationships to encourage valuable informal brand advocacy. (Reference: Berger, J. (2013). Contagious: Why things catch on. New York: Simon & Schuster.)